Many, many moons ago, when I started my business, I was terrified to market myself.
I was *attempting* to be a real estate agent, and did not like the idea of selling to my friends (what I was advised to do – more on that in another post).
Instead of marketing, I set up the best contact system in the universe.
It synced with everything*
It had labels galore
It was cross referenced
And color coded.
*This was before everything synced; prior to iPhones and Androids – in the age of Treos and Blackberries
There were THOUSANDS of names. Perfectly organized.
I did everything I could with my contacts. Everything except calling, emailing, sending a letter or any other form of communication.
When my contact system was perfect. . . I realized that my office was not suitable for all the clients that were sure to come storming in the door.
I spent time and money perfecting my office. Furniture. Art. Obviously important stuff (Sarcasm font).
I did all this expensive busywork, while procrastinating on the most important thing – generating revenue.
The most important thing is generating revenue.
That is the priority. Each and every day.
Do revenue generating things first.
Go through your to do list, and put ‘#1’ next to everything that brings in the moola.
Get the #1 items done.
Do not procrastinate on the crucial items in your business and fill your day with low priority minutia.
You will feel amazeballs.