Don't be a robot

The danger in quantifying everything

by Rachel on September 16, 2013

I love numbers and tracking things. My major was accounting.


I love numbers enough to study how to track them for years. A lot of love.


I also love strategy – and getting all the potential off the table.


But when everything is quantified and you squeeze out the last drop of money you become a robot. It is a mechanical way to approach people and reduces the magic of connection.


When you try to suck all the potential money out of your customers, there is a desperation.  Your customers can smell the desperate on you. 


People know when you treat them like a profit center. They can feel it.  

Just like your wife knows when you are treating your relationship like a transactional needs exchange – your customers know when you are looking at them like meat. 

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