I love numbers and tracking things. My major was accounting.
I love numbers enough to study how to track them for years. A lot of love.
I also love strategy – and getting all the potential off the table.
But when everything is quantified and you squeeze out the last drop of money you become a robot. It is a mechanical way to approach people and reduces the magic of connection.
When you try to suck all the potential money out of your customers, there is a desperation. Your customers can smell the desperate on you.
People know when you treat them like a profit center. They can feel it.