It is all about them

You know “that” parent – the one that lives vicariously through their child?

The mom that pushes her tomboy daughter into dance because dance was her dream. 

The dad that won’t let his son quit basketball because he couldn’t play as a child. 

The parents that raise their very artistic child to be a plastic surgeon because it is their vision for their child.

Vicarious living happens in business too.

Freelancers, service providers, advisors, and even coaches do it. They push their own vision on their clients.

Just like the parent who is trying to live through their child, these people are trying to live through their clients.

When you work with a client, it is all about them. It is not about you.

Let me say that again: It is not about you. It is all about them

Everything you do in the realm of your relationship with them is:

  • What is best for them?
  • What will help them reach their goals?
  • How can I make their life/business better?
  • How can I best serve them?

See the theme? All about them.

Zig Ziglar 284x300 It is all about them

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