Strategy

The danger in quantifying everything

September 16, 2013
Don't be a robot

I love numbers and tracking things. My major was accounting.   I love numbers enough to study how to track them for years. A lot of love.   I also love strategy – and getting all the potential off the table.   But when everything is quantified and you squeeze out the last drop of […]

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How to be remarkable

July 31, 2013
Be remarkable

Yesterday I wrote about remarkable advertising. Earlier I wrote about the importance of being remarkable. Lovely – but how do we do it? Being remarkable is in the eye of the beholder. What you think about yourself, your widget or service is irrelevant. The only thing that matters is what your customers think. Meaning: What […]

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Case Study: How marketing would be better if men got periods

July 30, 2013
If men got periods

Warning: Sorry boys, this one might be a little uncomfortable for you. “If men were the ones who got periods, tampons would be thrown free from floats like Mardis Gras beads,” Caroline from 2 Broke Girls. Besides tampon Mardis floats, the tampon commercials would be better. Marketing for “the time of the month” products are […]

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The surprising secret to negotiating the deal you want

July 23, 2013
The surprising secret to getting the deal you want

Negotiating is a game, but not a game everyone likes to play. Negotiating is the key to getting the rates you want, the house you want, and the deal you want; but it trips up even the smartest of us. The key to winning the negotiation game is different than the key to winning a football […]

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Are affiliate programs declining in popularity?

July 19, 2013
Are affiliate programs declining in popularity?

Affiliate programs are bastardized referral programs. Both use 3rd parties, either individuals or businesses to drive sales. The difference between the two: the rewards for an affiliate program are purely monetary, while referral marketing relies on trust and personal relationships to drive sales. What exactly is an affiliate program? A 3rd party person or business […]

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Path to Pro: What is a professional?

July 18, 2013
Path to pro

Being professional isn’t about being stuffy. It isn’t about using 5 syllable words, or sounding smart. It isn’t about the right suit or the corner office. It isn’t about appearance or posturing. Being professional is deeper than that. It is dedication to a way of life. How to be a pro: Aim for excellence. Not […]

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Stop dropping the ball: Get your email under control

July 11, 2013
Are you dropping the ball?

Email is a gross monster. The constant struggle of trying to keep ‘inbox zero’ and not forgetting things. It is easy to forget to follow up with someone about x, or check the progress on y. I have dropped the email ball. Maybe you are the Queen of Organization, and that would never happen. Your […]

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Where there is no vision, your business will perish

May 9, 2013
Where there is no vision, the people perish

 “Where there is no vision, the people perish.” Proverbs 29:18 This doesn’t just refer to government or Christians or Jews. It is talking about you. It is true for YOUR business. What? You thought you were exempt from Biblical wisdom? There is some pretty amazing business principles in that Book. 🙂  For the purposes of this exercise, […]

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