July 2013

How to be remarkable

July 31, 2013
Be remarkable

Yesterday I wrote about remarkable advertising. Earlier I wrote about the importance of being remarkable. Lovely – but how do we do it? Being remarkable is in the eye of the beholder. What you think about yourself, your widget or service is irrelevant. The only thing that matters is what your customers think. Meaning: What […]

Keep Reading →

Case Study: How marketing would be better if men got periods

July 30, 2013
If men got periods

Warning: Sorry boys, this one might be a little uncomfortable for you. “If men were the ones who got periods, tampons would be thrown free from floats like Mardis Gras beads,” Caroline from 2 Broke Girls. Besides tampon Mardis floats, the tampon commercials would be better. Marketing for “the time of the month” products are […]

Keep Reading →

This month I stopped thinking

July 29, 2013
“Don’t think about things, just do them; don’t predict them, just make them.” Ray Bradbury 

Years ago, when the Washington Nationals still played at RFK stadium, I was at a baseball game with one of my friends. He made the comment that I was surrounded by drama. Before I threw my coke in his face, he went on to say that I wasn’t dramatic, but drama was drawn to me. Like […]

Keep Reading →

The difference between you and the $9,483,403,204 a month guy

July 27, 2013
The difference between you and the $9,483,403,204 a month guy

An amazing referral system is the Holy Grail of marketing. Referral success stories are rampant. You’ve heard them. “My whole dental business is from referrals.” “I make $9,483,403,204 a month from referrals. We don’t do any marketing” (maybe almost $9.5 billion a month is a bit of an exaggeration. . .) “We only accept business by […]

Keep Reading →

The simple no-fail way to prioritize your day

July 25, 2013
The simple no-fail way to prioritize your day

Many, many moons ago, when I started my business, I was terrified to market myself. I was *attempting* to be a real estate agent, and did not like the idea of selling to my friends (what I was advised to do – more on that in another post). Instead of marketing, I set up the […]

Keep Reading →

It is all about them

July 24, 2013
Zig Ziglar quote

You know “that” parent – the one that lives vicariously through their child? The mom that pushes her tomboy daughter into dance because dance was her dream.  The dad that won’t let his son quit basketball because he couldn’t play as a child.  The parents that raise their very artistic child to be a plastic […]

Keep Reading →

The surprising secret to negotiating the deal you want

July 23, 2013
The surprising secret to getting the deal you want

Negotiating is a game, but not a game everyone likes to play. Negotiating is the key to getting the rates you want, the house you want, and the deal you want; but it trips up even the smartest of us. The key to winning the negotiation game is different than the key to winning a football […]

Keep Reading →

What to do when you are overwhelmed and just want to stay in bed

July 22, 2013
What to do when you are overwhelmed and just ant to stay in bed

Overwhelm can come from too many ideas, or not enough. It can seep in and knock you off track. It comes from comparing yourself to others or trusting too much in what other people say. A couple years ago, I took a few months off to hike part of the Appalachian Trial. When I got […]

Keep Reading →

Are affiliate programs declining in popularity?

July 19, 2013
Are affiliate programs declining in popularity?

Affiliate programs are bastardized referral programs. Both use 3rd parties, either individuals or businesses to drive sales. The difference between the two: the rewards for an affiliate program are purely monetary, while referral marketing relies on trust and personal relationships to drive sales. What exactly is an affiliate program? A 3rd party person or business […]

Keep Reading →

Path to Pro: What is a professional?

July 18, 2013
Path to pro

Being professional isn’t about being stuffy. It isn’t about using 5 syllable words, or sounding smart. It isn’t about the right suit or the corner office. It isn’t about appearance or posturing. Being professional is deeper than that. It is dedication to a way of life. How to be a pro: Aim for excellence. Not […]

Keep Reading →