I love numbers and tracking things. My major was accounting.
I love numbers enough to study how to track them for years. A lot of love.
I also love strategy – and getting all the potential off the table.
But when everything is quantified and you squeeze out the last drop of money you become a robot. It is a mechanical way to approach people and reduces the magic of connection.
When you try to suck all the potential money out of your customers, there is a desperation. Your customers can smell the desperate on you.
People know when you treat them like a profit center. They can feel it.
Just like your wife knows when you are treating your relationship like a transactional needs exchange – your customers know when you are looking at them like meat.
This morning I wrote a different post. It was actionable. It had marketing tips.
I’m not feeling it now.
I am not feeling much of anything – except the desire to eat a whole container of awesome Hagan Daaz chocolate peanut butter ice cream I just tried and binge watch House of Cards for the third (?????) time.
I realized today that I haven’t taken a full day off in months. I can’t remember the last time. It has been too long.
When I worked at Deloitte, after I did a lot of work over the weekend, one of my managers told me that I had to learn how to ‘turn it off’ or I would burn out.
My cheeky response was “If I turn it off, it won’t come back on, so I’m just burning this sucker out”.
I meant it as a joke, but it turned out to be true. I burned out.
I have learned a lot since then.
When you are building something, or working towards something – wanting to push harder and faster is normal.
It’s normal to think of 23408242315838403 things that need to be done when you are falling asleep. It is normal to get ideas in the shower or while driving. To work late and get up earlier than normal (early and late are relative; for me, getting up at 7 am is EARLY).
But when the tiredness creeps in, and you just want to lay in bed and binge watch Netflix, take a break. Even a small one.