Quitters Win

Quitters Win.

by Rachel on January 31, 2014

Sometimes letting go of something is the best thing you can do.

Letting go of the job. The relationship. The client. The clothes that no longer fit.

I love to quit things, it is freeing. But the great, free feeling comes after the quitting. Before quitting there is fear.

“Am I doing the right thing?” we ask ourselves.

Echos of childhood “Never give up” . . .renditions of the “Little Engine that Could” play through our heads . . . the persistent feeling that you should persevere and keep trucking along make it difficult for us to quit.

To be clear – I’m not talking about giving up because something is hard or throwing in the towel when you just don’t feel like doing the work to get what you truly desire.

There is a difference between giving up and quitting.

Giving up is what we do when it gets hard and we don’t have the strength. It’s caving . . .acquiescing and not going on, when going on is what we most desire.

Quitting is when you stop doing what isn’t serving you. When you know you aren’t on the right path. When you do what is best for you – even when it doesn’t seem logical.

“Elegance is when there is nothing left to add, and nothing left to take away.”

~ Antoine de Saint-Exupéry

 I love this.

I love the elegance of letting go of what isn’t working in my life.

I let go this week.

I let go of a client.

One that I enjoy working with. I looked forward to our weekly meetings. I adore her body of work.

But I was craving mental space to create my own body of work. And while I loved speaking with her, I had a persistent feeling that the work wasn’t the right path for me at this time.

I craved space to move into different phases and I realized that it was time to let go.

And now I feel free. . .

. . .and exciting things are opening up.

When you make space in your life for what you truly desire – it will start to show up.

Quitters win.

What do you need to let go of?

PinExt Quitters Win.


Don't be a robot

The danger in quantifying everything

by Rachel on September 16, 2013

I love numbers and tracking things. My major was accounting.


I love numbers enough to study how to track them for years. A lot of love.


I also love strategy – and getting all the potential off the table.


But when everything is quantified and you squeeze out the last drop of money you become a robot. It is a mechanical way to approach people and reduces the magic of connection.


When you try to suck all the potential money out of your customers, there is a desperation.  Your customers can smell the desperate on you. 


People know when you treat them like a profit center. They can feel it.  

Just like your wife knows when you are treating your relationship like a transactional needs exchange – your customers know when you are looking at them like meat. 

PinExt The danger in quantifying everything


Hagan Daaz, Netflix binge watching, and you

August 8, 2013

This morning I wrote a different post. It was actionable. It had marketing tips. I’m not feeling it now. I am not feeling much of anything – except the desire to eat a whole container of awesome Hagan Daaz chocolate peanut butter ice cream I just tried and binge watch House of Cards for the third […]

Keep Reading →

Who is to blame?

August 7, 2013
Who is to blame?

Personal responsibility is popular in self help books; it isn’t very popular in practice. For some reason we all look for scapegoats. From the government, to parents, to exes, to the economy. Everyone else gets blamed. “The economy is bad, I don’t have a job” “My dad left when I was a kid, so I […]

Keep Reading →

Adding to the noise

August 7, 2013
Don't add to the noise

It’s no secret that we have a ton of information floating around. All this information is distracting. “Studies of office workers who use computers reveal that they constantly stop what they’re doing to read and respond to incoming e-mails. It’s not unusual for them to glance at their inbox 30-40 times an hour (though when asked […]

Keep Reading →

Want something different?

August 5, 2013
Thomas Jefferson

If you want something you’ve never had, you  must be willing to do something you’ve never done. ~ Thomas Jefferson

Keep Reading →

You complete me, and other nonsense.

August 2, 2013

I’m getting married next year. For someone from the south, I’m a little old to be tying the knot (ripe age of 33). Since we announced our upcoming wedding, I’ve received a lot of congratulations. Which is great. People are genuinely happy for me. Yay me. 🙂 I have noticed a few people don’t seem […]

Keep Reading →

Is it personal?

August 1, 2013
It's personal

From You’ve Got Mail: Joe Fox (Tom Hanks): It wasn’t… personal. Kathleen Kelly (Meg Ryan): What is that supposed to mean? I am so sick of that. All that means is that it wasn’t personal to you. But it was personal to me. It’s personal to a lot of people. And what’s so wrong with being […]

Keep Reading →

How to be remarkable

July 31, 2013
Be remarkable

Yesterday I wrote about remarkable advertising. Earlier I wrote about the importance of being remarkable. Lovely – but how do we do it? Being remarkable is in the eye of the beholder. What you think about yourself, your widget or service is irrelevant. The only thing that matters is what your customers think. Meaning: What […]

Keep Reading →

Case Study: How marketing would be better if men got periods

July 30, 2013
If men got periods

Warning: Sorry boys, this one might be a little uncomfortable for you. “If men were the ones who got periods, tampons would be thrown free from floats like Mardis Gras beads,” Caroline from 2 Broke Girls. Besides tampon Mardis floats, the tampon commercials would be better. Marketing for “the time of the month” products are […]

Keep Reading →